Or else, you can show a customized completion page. This lets them wrap up a survey properly. A progress bar is a common feature in online surveys. They inform respondents how fast or slow they are progressing while attempting a survey and how much time is left. This can help ensure survey completion within a set time limit. Usually shown as a percentage, progress bars help eliminate anxiety in respondents by playing a constructive role in communicating their progress level.
The questions you can ask in a UX survey are endless. Check out. This question can reveal a lot about the effectiveness of your marketing and advertising exercises. It can show you which channels are working to bring people to your doorstep and which areas you need to focus on.
You can identify whether most of your customers are coming from organic traffic, paid traffic, direct traffic, or referral traffic. Tips: Based on the answers to this question, start targeting new visitors in places where they frequent so that you can capture leads. This is the best way to understand how users perceive your product. It will help you clearly identify what impresses them most with your product.
Tips: Let users put in a sentence or two about what they think the first time they see your product. This way, you can analyze the data better. U ser research survey questions like this can help you know your real competitors. This is significant since sometimes you may be surprised by who your users consider your competitor. It can add a new twist to how people see your brand. This question will throw light on your USPs or advantages over some of your closest competitors. Users can choose you for a number of reasons.
It can be the extensive features, competitive pricing, or exceptional customer service. Tips: Use this question in post-purchase user experience surveys.
You can even ask this question to your existing customers. If you want to find out what it is about your product that makes your users delighted, you should ask this question. It can help you work further on improving the features that they find truly significant. Tips: The end goal of such questions should be to upgrade your product or website for a seamless user experience. Let your users freely express in a few words what they think it is that helps them most.
Similar to the above question, this question can shed light on your weakest or most vulnerable product feature. This will enable you to course-correct the existing problem before it aggravates. Tips: You may pose this question to both first-timers and long-standing customers. Request them to pinpoint the nature of the problem and seek suggestions on how they think it can be corrected. The usability of a software product is the number one consideration for customers.
So, it is necessary to know how your product fares in this area. Tips: Provide balanced options for response, positive and negative combined. You already know the top features of your product, but it is also possible that your customers are focusing on some other features that you take for granted.
This question can help you rethink everything and start concentrating on the features that your users find important. Tips: Target your existing users who are already using those features for some time to meet their specific requirements.
Equally important is identifying the features that your users find to be of little help. You can then fix them to increase their value while concentrating on those that your users really need.
Tips: Here also, you may target your existing user base. This question sums up all the likes and dislikes and the values users attached to your product. A willingness to recommend a product to others is a clear sign of customer satisfaction.
This makes it one of the most important questions on the list. Tips: Target your regular visitors as well as the existing customers. The next big thing to consider is how to analyze your survey results. Here are some ways you can perform the task efficiently and effectively.
There are many survey data analysis tools available to help you analyze the survey results. Online solutions like this can be the right choice in such situations since performing the task manually is just out of the question.
You can freely choose any one of user to investigate. Mockplus Cloud - Collaboration and design handoff for product teams. In-house UX copywriter. She is passionate about UX design, always bursting with energy and full of new ideas. Join our Discord community. Mockplus - Design Faster. Collaborate Better. Prototype, design, collaborate, and design systems all in Mockplus Get Started for Free. Subscribe to our blog To get the latest and most quality design resources!
Sign me up. Thank you for your support! Also share on :. Get Started for Free. Start prototyping and collaboration. Apr 3, Part 3: 10 Best user experience survey templates. Part 4: UX survey tools and websites recommendation. Here are some suggestions on asking user survey questions and how to create a survey : 1 The questions should all be focusing on UX issues.
Suggestion: Target new visitors especially. They can remember how to found out about you more clearly. Suggestions: Target your existing users or visitors who visit your website multiple times based on cookies or history of browsed pages. Suggestion: Allow users to enter their own words as low as 1 word and as high as you think people need or a user canchoose 1 or more options from a list.
Suggestions: Ask for an overall rating or ask them to rate specific areas. Use a 10 point score rather than 5 points because it gives participants more flexibility.
Which of our competitors did you consider before choosing us? This may bring you different inspirations Suggestions: Use this question in a post-purchase survey. Why choose us over competitors? Suggestions: Use this question in a post-purchase survey.
Ask this question to existing customers. Suggestions: The competitor you chose should better be known to the customers. Make sure they can express their pain points clearly. The question is especially for planning any changes to your website or product. It helps you investigate the reasons behind and improve your service.
Suggestion: Target existing users. What is the most important feature you think we should add? Suggestion: Target returning registered visitors. Provide free text options. What stopped you from buying? Suggestions: Consider this as a post-purchase survey question. Target the registered visitors especially. Suggestions: Target all visitors who browsed you buying page. Use sampling. Is our pricing clear to you?
Suggestions: Target visitors who spend more than average on the pricing page. What was your first impression when you entered the website?
Suggestion: Ask this question on the main page, target only new visitors. Is there anything missing on this page? Target new visitors especially. What are your favourite blogs? Suggestion: Target readers of your blog and active users. If you were unhappy with us what can we do to get you to come back? Other questions you might consider: 1. Have you paid for any of these other products or tools? What do you like or dislike about these other products or tools?
How upset would you be if [your product or website] was no longer around? What other products do you use to accomplish similar tasks and why? Was there anything surprising or unexpected about this product? Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking.
For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change. Rating scale questions are questions where the answers map onto a numeric scale such as rating customer support on a scale of , or likelihood to recommend a product from 0 to Tip: when you use a rating question in a survey, be sure to explain what the scale means e.
For example, say you are trying to understand what obstacles or objections are stopping people from trying your product. These questions are also great for getting your foot in the door. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow.
You ask these questions when you want to get some context about your respondents and also so you can segment them later. A tip from us: don't ask these questions for the sake of it—if you're not going to use some of the data points e. What is the total number of employees in your company including all locations where your employer operates?
Gather more info about your users with our Product-Market Fit survey template. Editor's tip: check out our quick guide about setting up an e-commerce post-purchase survey in 7 steps. What was your biggest challenge, frustration or problem in finding the right [product type] online?
How likely are you to recommend us to a friend or colleague? This is an NPS question. Are you making the most of your pricing plan? Find out what buyers think with this Pricing Plan Feedback survey template. Find out why customers churn with this f ree-to-use Churn Analysis survey template. What was your biggest challenge, frustration, or problem in finding the right [product type] online?
Gather feedback on your product with our free-to-use survey templates. Does your copy and messaging resonate? Find ways to improve your website content with this survey template. How likely are you to recommend us to someone with similar interests?
NPS question. While analytics tools will tell you what is happening on a page or website, replies to your survey questions will usually help you understand why it's happening. Combining the two gives you both the context you need to solve a problem or capitalize on an opportunity and plenty of inspiration about how to do it.
To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question. It may be tempting to focus on your company or products, but it is usually more effective to put the focus back on the customer. Get to know their needs, drives, pain points, and barriers to purchase by asking about their experience.
Put time into your micro-copy—those tiny bits of written content that go into surveys. Some experts prefer the first-person approach i. Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking. Hotjar recently created a survey that we sent to 2, CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked.
We decided to test them out on internal staff and external people by sending out three rounds of test surveys to respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.
When you limit their answers, you just reinforce your own assumptions. Having to answer too many questions can overwhelm your users. How many questions should you ask? In the beginning, focus on the big things:. Effective survey questions can help improve your business in many different ways. A user persona is a semi-fictional character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.
Describe yourself in one sentence, e. Few things are more frightening than stagnant sales. A good format for that is an exit-intent pop-up survey , which appears when a user clicks to leave the page. Another way is to focus on the people who did convert, but just barely —something Hotjar CEO David Darmanin considers essential for taking conversions to the next level.
What almost stopped you from buying? Get started with our Exit Intent survey template. Tell us why.
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