Sales and marketing program

We realize you have a unique career path based on your personal interests, skills and abilities. After your sales representative role, you can rotate into a variety of opportunities in sales, early-career management, ecommerce and marketing. We encourage program participants to tackle roles within all functions, rounding out your experiences and developing you as a leader within our organization.

The people of the SMDP are energetic and succeed in a fast-paced environment. They are open-minded to opportunity. They are inclusive and collaborative but are also comfortable working independently. Causes that matter to you also matter to us. SMDP GivesBack is a nationwide volunteer initiative focused on giving back to the community and creating a more sustainable world.

Academic Calendar. Undergraduate University Core. Disability Resources. University Regulations. College of Agriculture. College of Education. College of Engineering. College of Health and Human Sciences. College of Liberal Arts. School of Management. College of Pharmacy. Polytechnic Institute. College of Science. College of Veterinary Medicine. Perimeter Park Dr, Ste. Program availability varies by location.

In site-based programs, students will be required to take a substantial amount of coursework online to complete their program. Diehl Road, Naperville, IL Search DeVry. Degree Programs. Online Education. Assumes year-round, full-time enrollment. What You'll Learn.

The Sales and Marketing Specialization covers the following:. Advertising and Public Relations Explore media relations, the media mix, media buying, promotions, methods for improving customer satisfaction, relationship-building strategies and ethics. International Marketing Develop international marketing programs and understand macro environmental factors that affect decision making in an international setting. Creativity, Innovation, and New Product Development Identify opportunities to use creativity and innovation to introduce and expand product lines in corporate and entrepreneurial ventures.

Consumer Behavior Analyze and interpret market and consumer trend data to solve business problems and meet consumer needs. Customer and Personal Service Demonstrate the principles and processes of personal service, including conducting customer needs assessments, meeting quality standards for services and evaluating customer satisfaction. Marketing Analytics Monitor and analyze statistical data and market trends.

Salesmanship Study forecasting and territory management, understand customer expectations and buyer behavior, gather feedback, communicate, budget and relate sales and marketing goals. Administration and Management Understand the fundamental management theories that drive organizations and programs forward. Develop skills in leadership, planning, project management, and resource management.